Marketing tech: more impact, less effort

Your Challenge

In an increasingly digital and complex world, marketers face numerous challenges:

• Unclear budget allocation: Transparency is often lacking when it comes to effectively allocating marketing funds.
  
  
• Insufficient data integration: Data silos and unclear analytics methods hinder informed decision-making.
  
  
• Limited tech resources: A lack of expertise and capacity for integrating and implementing new technologies can stall marketing strategies and leave potential untapped.
  
  
• Increasing demands: New platforms, channels, and technologies require constant adaptation.
  
  
• Measurability: The question of ROI often remains unanswered.

However, with the right tools and strategies, these challenges can be turned into opportunities.

How I Help

I help businesses prioritise their marketing investments and ensure seamless technology implementations. Together, we develop strategies that deliver maximum impact and create data-driven solutions that combine efficiency with creative approaches.

Why Marketing Tech Is Critical Now

The Opportunity: Global marketing spend exceeds $1 trillion annually. With efficient technologies, businesses can save up to 20% of their budgets – equivalent to $200 billion globally each year.

The Challenge: Marketing is becoming more complex due to new digital channels, changing regulations, and increasing competitive pressures. The integration of smart technologies is key to staying competitive while driving growth.

My Solutions: Tailored Marketing Tech Strategies

• WhatsApp Business API-Integration

  Integrate direct and personalised customer communication into your marketing and sales strategy.
  
  Result: Higher customer satisfaction and increasing conversion rates.

• Tag Manager Assessment

  Optimise your tracking infrastructure to obtain sound data for better campaign decisions.
  
  Result: Deeper insights into user behaviour and more efficient processes.

• Marketing mix modelling (MMM)

  Determine the optimal allocation of your marketing budget between channels, regions and target groups.
  Result: Increase your ROI through more precise data analyses and better decisions.

• Conversion API implementation

  Improve your campaign data through direct server-to-server connections and reduce data loss.
  Result: Higher data quality and more precise targeting.

• Sustainable marketing processes

  Develop best-practice processes and KPIs that enable your team to utilise technology effectively.
  Result: Future-proof marketing that combines agility and innovation.