Getting technical innovations off the ground quickly

How I go about it

Not everyone is always aware of all the possibilities. Not even me. That's why it makes a lot of sense at the beginning to talk about the goals of a technical integration. Often there are additions or other approaches and approaches to implement technical solutions more intelligently. The exchange with data protection is also sensible and important. I love this part with different clients and constellations. And if something doesn't work or is of little use, I say so. But don't worry, politeness is very important to me.

• Map out status quo & formulate hypothesis

  Where are the current challenges and what contribution is expected from technical solutions? Sometimes the decisive twist is different or the problem cannot be solved as thought. For example, the conversion API does not help against Apple's ATT and the offline conversion API is sometimes also better suited because, unlike CAPI, it goes beyond 7 days of lookback. Therefore, it is sensible to work through the implementation hypothesis together.
  

• Extended workbench without airs and graces

  I like to be the extended workbench and get into Tag Manager, Tealium, Shopify, JavaScript and the like myself. I also discreetly keep it to myself when things look incredibly chaotic in Tag Manager. The things I've seen! Presentations à la McKinsey are not my thing. I work in a factual and implementation-oriented way and try to be helpful and transparent at all times.
  

• Data protection Q&A

  Since the coming into force of the GDPR, data protection has been a constant companion in my work. Sometimes, like Corona, it's used against everything. I try to create transparency and build trust as a first step. What exactly does which interface do? Where does what happen? In order to then find the acceptance framework and constantly assess the concrete consequences for the technical implementation.
  

• Bug Hunting

  It is and remains the exception that a technical implementation runs error-free right away. Be it because umlauts in American software suddenly block code or a semicolon is missing or JSON packages are pushed once a day instead of in real time. Even then, I'm still easily accessible and have the ambition and stamina to get even the strangest bugs out of the way until it finally works. You can rely on me.