How to Position Your (Climate) Tech Startup for Article 9 VC Funds
If you're building a climate tech startup in Europe, chances are you've already heard of Article 9...
By: Johannes Fiegenbaum on 3/31/25 11:27 AM
Your Startup Checklist, Inspired by Article 9 Funds & and Why Angel Syndicates Still Lead at Pre-Seed
The climate tech funding landscape is maturing, fast. The easy money of 2021 is long gone, but something better is taking shape: smarter capital, deeper conviction, and a growing pool of investors focused on climate impact at scale.
At the heart of this shift are Article 9 Funds. A new breed of VC fund governed by the EU Sustainable Finance Disclosure Regulation (SFDR). These "dark green" funds are laser-focused on measurable sustainability outcomes. If you're building a climate startup and raising in 2025, understanding what these investors are actually looking for can make or break your next round.
But don't worry - this isn't a regulation manual. It's a founder-first checklist based on what leading climate VCs are already funding, and how startup teams can set themselves up for success.
Article 9 Funds are a new class of regulated investment vehicles under the EU's Sustainable Finance Disclosure Regulation (SFDR). These funds are required to invest exclusively in ventures that make a measurable contribution to environmental or social goals.
In plain terms?
💬 They're the most serious climate investors in the market — and they're growing fast.
They're not just impact-aligned, they're impact-mandated. That means:
✅ Every investment must deliver a sustainable outcome (not just ESG-aligned)
✅ No significant harm: companies must avoid causing damage elsewhere
✅ EU Taxonomy compliance: they must show how portfolio companies support EU climate targets
✅ Transparent public reporting: from pre-investment disclosures to annual impact reports
✅ Benchmarking against the Paris Agreement, where applicable
This isn't a marketing label. It's a regulatory standard with real consequences. And LPs, asset managers, and policymakers are taking it seriously.
If you're raising capital and considering Article 9-aligned VCs (like Climentum, Planet A, Pale Blue Dot, Contrarian Ventures, Rubio Impact, or Planet First Partners), here's what to know:
They're not dabbling, they're deploying real capital, especially in Europe
They will ask tougher questions about your impact logic, emissions, and ESG
They expect you to be building a business that scales and decarbonises - not just a great pitch
Startups that meet these standards are more likely to land meaningful rounds, build long-term LP trust, and future-proof themselves against incoming regulation.
Article 9 Fund Requirements | What You Need to Show |
---|---|
Sustainable investment objective | Clear environmental impact (e.g. avoided emissions) |
Do No Significant Harm | Evidence you're not causing harm in other areas (e.g. waste, social impact) |
EU Taxonomy alignment | Tied to climate goals (energy, mobility, agtech, materials, etc.) |
Transparent disclosures | Be ready with ESG data, emissions estimates, and milestones |
Annual impact reports | Investors will ask how you're tracking and improving |
Read more here: From LCAs to Forward-Looking Impact: A Guide for VCs.
In 2022, storytelling and strong conviction could carry a round. In 2025, that's no longer enough.
The 2021/2022 startups that struggle most often fall into two camps.
Today's climate VCs increasingly expect a tangible emissions reduction pathway, not just a broad alignment with sustainability goals. For founders, the message is simple: to stand out, you need to show not just that your solution works - but that it matters, and that it scales.
Climate VCs, especially Article 9 funds, now demand more evidence, more discipline, and more alignment.
Here's what's shifted:
VCs are still backing bold ideas. Albeit only if they're grounded in de-risked hardware or validated software. Or more broadly: Investing is becoming increasingly atom- and science-based, with funds giving consequential LCAs and emission reduction pontentials a veto-right.
Moonshots are fine, but for VCs you need more than a master thesis and a dream.
Exceptions exist, especially in underhyped sectors (like industrial biotech or materials), but even there, early pilots speak louder than promises.
Expect investors to ask for:
Projected >100,000 or 1 million or 100 million tCO₂e avoided per year within 10 years
Consequential Lifecycle assessments, not just product-level claims
Alignment with real-world levers: scope 3, climate-risk, electrification
"We're tackling climate change" isn't a pitch, it's a starting point.
Even in hardtech, you'll need to show:
A clear FOAK funding plan (first-of-a-kind deployments)
Blended capital options (grants, non-dilutive, partnerships)
Smart staging: What can you achieve with €1M vs €5M?
We move atoms" isn't a free pass anymore. It's a CapEx challenge you need to solve.
Investors want to see signs that you:
Track and manage operational and value chain emissions
Understand double materiality (risk to and from your company)
Engage stakeholders and are building toward CSRD-style transparency
ESG isn't a compliance box: it's an investor confidence signal.
A full guide can be found here: Unlocking ESG Value for Startups and Venture Capital: A Practical Guide
With shifting political winds across Europe and the U.S., VCs are looking for startups that can scale in both policy-up and policy-down environments.
That means fewer bets on regulation-dependent business models, and more interest in companies that unlock carbon reduction through unit economics, not subsidies alone.
Angel syndicates play a different, albeit critical, role. They:
Aren't bound by Article 9 mandates or institutional compliance
Often invest earlier, with less data and more belief
Back founders in underfunded verticals or geographies
Can be flexible on governance, impact logic, and TRL levels
But make no mistake:
Many angels are seasoned operators and LPs. Underestimate them and you'll lose them.
In many cases, syndicates will get you off the ground, while VCs pick you up for scale. Use this to your advantage and build accordingly.
What leading Article 9-aligned VCs are screening for in early-stage deals:
✔️ TRL 7+ (prototype/pilot tested)
🚫 TRL 3–5? Consider a grant round or angel support first
Use the phrase: "We've completed our pilot with [X] and are now raising to scale."
✔️ Aim for >100,000 tCO₂e per year within a decade
✔️ Include lifecycle impact or emission reduction potential
🚫 Don't rely on external forces to define your impact
Use a methodology like Project Frame to build your assumptions, it's free and credible.
✔️ Break your CapEx into stages
✔️ Show leverage (e.g. grants, soft loans, partners)
🚫 "We'll need €5M upfront" won't fly without serious traction
Be ready to answer: What would you do with €1M, €3M, and €5M?
✔️ Complete a basic ESG questionnaire for startups
✔️ Prepare a back of the envelope double materiality matrix
🚫 Don't say "we're too early for ESG" — they'll walk
🚫 The SDGs are three letters too, but they honestly don't matter here
Founder tip: Even at Seed, they expect you to know your three letters. This is about data manegement, risk management (think double materiality, climate risk), stakeholder engagement eventually leading to CSRD-style reporting.
✔️ Know how your solution fits into EU Green Deal, CBAM, or CSRD
✔️ Mention relevant taxonomy-aligned sectors (e.g. building materials, circular economy)
🚫 If you don't know where you sit in the EU framework, investors won't spend time figuring it out for you
Bonus: tie your pitch to the EU Taxonomy. It helps investors report on their own mandates.
Getting a system in place from an early stage made it much easier to internalise ESG reporting as a core activity for the company as we're growing.
Aleksander Erichsen, CEO, Konfidens
Mental health SaaS startup Konfidens wanted to raise their pre-seed round, but knew that sustainability would be a future must-have. Working with myself, they:
Measured their carbon footprint using the free SME Climate Hub tool
Chose credible offset projects with low barriers to entry
Added an ESG clause to reflect ethical, flexible governance
Used accounting data to report and reduce emissions with transparency
By embedding ESG early, they avoided bigger changes later and built credibility with future VCs.
While Article 9 Funds dominate the Seed and Series A landscape, they're rarely the first cheque in.
That role still belongs to angel syndicates. Professional believers who:
Take more risk on lower TRL, early traction startups
Invest with mission and personal interest in climate impact
Bring expertise and networks beyond just capital
Syndicates help unlock capital for hardware moonshots and distribute risk among many.
Yoann Berno, Climate Insiders
And the best part? You can often get:
Access to climate-specific investor groups
Faster feedback and shorter timelines
More flexibility around governance terms
🧠 Pro tip: Use angel rounds to de-risk yourself for Article 9 VCs later. Nail your pilot, tighten your pitch, and build your impact logic.
Stage | Ideal Funder Type | What to Focus On |
---|---|---|
Pre-Seed | Angel syndicates | Early proof, ESG baseline, pilot potential |
Seed | Blended (Angels + early VCs) | Traction, emissions story, policy fit |
Series A | Article 9 Funds | Scale plan, governance, full LCA/impact logic |
1. What sectors are Climate VCs prioritising?
Climate VCs are doubling down on clean energy tech, materials, sustainable infrastructure, and industrial deep tech.
2. How important are ESG criteria in funding decisions?
Environmental, Social, and Governance (ESG) metrics are now baseline expectations. Wise's venture capital analysis shows that startups that fail to align with ESG priorities rarely progress past initial VC screening.
3. Is AI influencing climate tech investments?
Absolutely. From predictive energy modelling to AI-enhanced battery management, climate VCs are keen on tech that makes decarbonisation smarter. Carbon Credits' industry report highlights this emerging trend despite overall investment slowdowns.
4. What types of startups attract Climate VC funding?
VCs favour solutions with system-level potential that cut industrial inefficiencies (and emissions), and reduce resource waste, whether through supply chain optimisation, smarter chemistry and processes, water loss detection or better materials.
While software may seem secondary in this atoms-first challenge, it remains a critical enabler—powering everything from optimisation and monitoring to accessibility and scalability across the climate tech landscape.
5. Are blockchain or DeFi models relevant in this space?
Tokenisation and other Web3 tools are being tested for climate finance—but remain niche. David Hook's analysis shows some VCs are exploring them as complementary funding strategies, but tbh, they don't really play a role.
6. How much does leadership matter?
A founder's track record, clarity of vision, and grit are still among the top indicators for investor trust, as highlighted in Wise's comprehensive venture capital study.
7. Why is Climate VC activity slowing down?
Market saturation, macroeconomic headwinds, and AI hype have reallocated some capital away from climate startups—especially early-stage ones. Carbon Credits' market analysis documents this three-year decline in funding. The problem isn't going away anytime soon though.
8. Can VC-backed models address climate justice?
It's debated. Critics say traditional VC frameworks favour well-resourced regions and consumers. The Ada Lovelace Institute's report argues more inclusive funding mechanisms are needed and some VCs are opening the lines exclusively for underrepresented founders.
9. Should governments take the lead on large-scale climate projects?
Many believe public investment is better suited for foundational tech that lacks near-term profitability but has long-term impact, as detailed in Ada Lovelace Institute's comprehensive analysis of climate capital allocation. But real progress requires strong public-private collaboration to scale and innovate effectively.
10. What innovations will drive investment post-2025?
Innovations that will drive investment post-2025 are those that can stand on their own merit, demonstrating intrinsic value and effectiveness without relying heavily on external policies or regulatory frameworks for their success. These innovations will be characterized by their ability to deliver tangible results, such as significant reductions in carbon emissions or breakthroughs in sustainable technology, independently of government incentives or mandates.
11. How do policies affect VC appetite?
Heavily. David Hook's policy impact research shows that incentives, green regulation, and net-zero mandates create fertile ground for venture-backed solutions.
Climate tech founders are building in an era of sharper capital and higher expectations. That's a good thing.
If you're early, start with angels who share your conviction. If you're ready, align with Article 9 VC expectations and use this checklist to fine-tune your pitch.
You don't need perfection. You need evidence, intent, and alignment. Start with impact logic, show capital efficiency, and bring policy awareness to the table.
The future belongs to startups that are fundable and future-proofed.
If you're a climate tech founder navigating ESG, emissions modeling, or investor expectations, I can help. I support startups in building credible, data-driven sustainability strategies — from carbon accounting to Article 9 alignment.
Get in touch to see how we can work together.
A solo consultant supporting companies to shape the future and achieve long-term growth.
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